ARTICLES

Forgotten Tools

Forgotten Tools

A few weeks ago I called my optometrist's office to confirm an upcoming appointment. An automated answering machine took the call instructing me to leave my name and number and someone would soon return the call. Seven days later, I received the return phone call. I...

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Making Things Right – Experience Recovery

Making Things Right – Experience Recovery

No one is perfect and service failures are likely to occur. When they do, the better the staff is trained and prepared to handle the service recovery, the better. Here's a story which exemplifies good, efficient recovery from a service failure. I had ordered two items...

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Mirror Repeater

Mirror Repeater

A couple of weeks ago I met out-of-province friends at a downtown restaurant. My friend's wife was first to order and asked for one of the specialty burgers but without chipotle, which normally came with this particular burger. The waitress said this wouldn't be a...

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Say It Like You Mean It

Say It Like You Mean It

I used to host my websites and my clients' websites on 1and1, a large web hosting company. Over the years the outsourced support deteriorated to a point where I moved my websites, along with all my client's websites, to another provider. Their bad customer service...

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A Lesson From Bermuda

A Lesson From Bermuda

Years ago, I worked in Bermuda for the Bank of Bermuda's IT Department. I'll never forget a lesson I learned as a result of an internal campaign the Bank adopted for all its departments. The campaign was called "Do it Right the First Time / Zero Defects". This brand...

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“Easier for Me” … and Gone!

“Easier for Me” … and Gone!

Here's one experience I've never forgotten and is worth recounting. It's difficult to believe the lack of service that can be found in an industry where service should unequivocally reign: the restaurant business. A few years ago, friends and I went to Phil's Original...

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No Risky Business

No Risky Business

Another practice for creating awesome customer experiences is providing customers risk-free transactions. Some companies do this very well. Here are some examples: Home Depot: Home Depot takes much of the risk away from their customers by providing an exceptional...

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Something Missing?

Something Missing?

Some time ago I was walking on Yonge Street downtown Toronto and wanted a quick meal. I stopped at Villa Madina, a fast food chain which offers "Mediterranean cuisine with an emphasis on quality and convenience" I purchased a meal combo advertised as “Shawarma and a...

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Testing a Critical Touchpoint

Testing a Critical Touchpoint

Have you ever filled out a website online form, hit the "Submit" button and received an error? Or, clicking "Submit" and left with what appears to be a completely non-responsive button or form? No message, no feedback, nothing? This can happen with contact forms or...

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