rWe can learn a lot from what the public is saying about our businesses, products or service. Customers often don’t tell us directly their likes and dislikes.

Often, customers will instead post positive and/or negative feedback on the internet via blogs, social media, review sites or otherwise. One way to “eavesdrop” and hear what may be said about you, your business or your product is to use a Google feature called Google Alerts.

In a nutshell, you tell Google to notify you when content containing specific keywords or phrases is created on the internet. Wikipedia defines the feature this way:

“Google Alerts is a content change detection and notification service, offered by the search engine company Google. The service sends emails to the user when it finds new results—such as web pages, newspaper articles, blogs, or scientific research—that match the user’s search term.”

You can easily setup alerts using this link:

Google will email you when it determines new content has been added using the terms you specified. Depending on the content, you can then potentially act directly or indirectly to what was discovered.

This simple trick can help you identify what you’re doing well, what customers want and where you could improve.

Give it a try! You may be surprised by what you’ll find… hopefully, pleasant surprises.

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