Awesome Customer Experience (ACE)

 

Personal and business success is directly proportional to the level of service you deliver.

 

About ACE

FIELD REPORTS

Analysis and notes of real customer experiences I’ve encountered.

BLOG

Articles about the art of Awesome Customer Experiences.

ABOUT

Focusing on the customer experience – it’s more important than people think.

Latest Blog Entries

Mirror Repeater

Mirror Repeater

A couple of weeks ago I met out-of-province friends at a downtown restaurant. My friend's wife was first to order and asked for one of the specialty burgers but without chipotle, which normally came with this particular burger. The waitress said this wouldn't be a...

A Lesson From Bermuda

A Lesson From Bermuda

Years ago, I worked in Bermuda for the Bank of Bermuda's IT Department. I'll never forget a lesson I learned as a result of an internal campaign the Bank adopted for all its departments. The campaign was called "Do it Right the First Time / Zero Defects". This brand...

No Risky Business

No Risky Business

Another practice for creating awesome customer experiences is providing customers risk-free transactions. Some companies do this very well. Here are some examples: Home Depot: Home Depot takes much of the risk away from their customers by providing an exceptional...

Latest Field Reports

“Easier for Me” … and Gone!

“Easier for Me” … and Gone!

Here's one experience I've never forgotten and is worth recounting. It's difficult to believe the lack of service that can be found in an industry where service should unequivocally reign: the restaurant business. A few years ago, friends and I went to Phil's Original...

Something Missing?

Something Missing?

Some time ago I was walking on Yonge Street downtown Toronto and wanted a quick meal. I stopped at Villa Madina, a fast food chain which offers "Mediterranean cuisine with an emphasis on quality and convenience" I purchased a meal combo advertised as “Shawarma and a...

One Banana Becomes Three

One Banana Becomes Three

A while back I was on a cruise with Norwegian Cruise Lines. Wanting to make a sundae at the self-serve buffet, I asked one of the buffet stewards if I could have a fresh banana. I had seen bananas at breakfast but none were displayed during lunch. With a big smile,...

Awesome Customer Experience (ACE)

Using the ACE website, Gilles teaches the art of delivering outstanding customer experiences.

 

“We will receive not what we idly wish for, but what we justly earn. Our rewards will always be in exact proportion to our service”

- Earl Nightingale

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