Awesome Customer Experience (ACE)

 

Personal and business success is directly proportional to the level of service you deliver.

 

About ACE

FIELD REPORTS

Analysis and notes of real customer experiences I’ve encountered.

BLOG

Articles about the art of Awesome Customer Experiences.

ABOUT

Focusing on the customer experience – it’s more important than people think.

Latest Blog Entries

No Risky Business

No Risky Business

Another practice for creating awesome customer experiences is providing customers risk-free transactions. Some companies do this very well. Here are some examples: Home Depot: Home Depot takes much of the risk away from their customers by providing an exceptional...

Testing a Critical Touchpoint

Testing a Critical Touchpoint

Have you ever filled out a website online form, hit the "Submit" button and received an error? Or, clicking "Submit" and left with what appears to be a completely non-responsive button or form? No message, no feedback, nothing? This can happen with contact forms or...

Hiding in the Spam

Hiding in the Spam

These days, much of the communication which takes place with both prospective and new clients occurs via email. This includes both regular emails and online contact forms sent by email. Leaving an email query unanswered is a good way to annoy clients or worse, lose a...

Latest Field Reports

Something Missing?

Something Missing?

Some time ago I was walking on Yonge Street downtown Toronto and wanted a quick meal. I stopped at Villa Madina, a fast food chain which offers "Mediterranean cuisine with an emphasis on quality and convenience" I purchased a meal combo advertised as “Shawarma and a...

One Banana Becomes Three

One Banana Becomes Three

A while back I was on a cruise with Norwegian Cruise Lines. Wanting to make a sundae at the self-serve buffet, I asked one of the buffet stewards if I could have a fresh banana. I had seen bananas at breakfast but none were displayed during lunch. With a big smile,...

Too Many Apologies = Alarm

Too Many Apologies = Alarm

StackIdeas is a Malaysian company that develops and sells plugins for the Joomla Content Management System (CMS). Joomla is similar to WordPress, and a plugin is a "program" which adds functionality to Joomla. As a web designer/developer I used one of their products...

Awesome Customer Experience (ACE)

Using the ACE website, Gilles teaches the art of delivering outstanding customer experiences.

 

“We will receive not what we idly wish for, but what we justly earn. Our rewards will always be in exact proportion to our service”

- Earl Nightingale

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